The Web Project Guide

From Spark to Launch and Beyond

Building and managing a web project is a big, complex process — one that branches far beyond the phases directly in front of us.

On one hand, there’s the multi-disciplinary nuts and bolts work of creating the site itself. But beyond that, there’s the connective points — the ideas, the strategy, the decision making, and the upkeep. Even if you’re an expert in your field, it can still be a struggle to find context across the entire project landscape.

With The Web Project Guide, we want to bridge those gaps to help understand how each stage of the website process fits in with the next.

Start Reading Sign Up for Email Updates

Magnolia understands the value of good content. Through their generous sponsorship, we are able to write this web series and make it available to you.

Visit Magnolia

Produced by:

Latest Releases:

Chapter 1

Know the Scope of the Project

So, we need a new website? The easy question is, "Now what?" The harder question is "How did we get here?" Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Chapter 2

Set Your Expectations

What does it mean to get started on this project? Let's set a scope for what this project will include, as well as give some thought to what "success" means -- and your realistic chances to achieving it.

The Authors:

Corey Vilhauer

Director of Strategy, Blend Interactive

Deane Barker

Consulting Analyst, Blend Interactive

The Web Project Guide is the newest book from the minds at Blend. And you’re getting it one piece at a time, with thanks to our friends at Magnolia.

More About This Project

Table of Contents:


3Form Your Team

4Create a Project Plan

5Know Your Audiences

6Know Your Outcomes and Expectations

7Know Your Content

8Know Your Data

9Organize Your Content

10Model Your Content

11Develop Your Design

12Create New Content

13Write for People and Machines

14Know your Integrations

15Determine Technical Requirements

16Select a Content Management System

17Plan for Hosting

18Select an Integration Partner

19Implement the Design

20Implement the Back-End Functionality

21Migrate and Populate the Content

22Deploy, Test, and Launch the Site

23Stabilize the Live Site

24Plan for Post-Launch Operations

25Transition from Project to Product

26Maintain and Improve