The Web Project Guide

From Spark to Launch and Beyond

Building and managing a web project is a big, complex process — one that branches far beyond the phases directly in front of us.

On one hand, there’s the multi-disciplinary nuts and bolts work of creating the site itself. But beyond that, there’s the connective points — the ideas, the strategy, the decision making, and the upkeep. Even if you’re an expert in your field, it can still be a struggle to find context across the entire project landscape.

With The Web Project Guide, we want to bridge those gaps to help understand how each stage of the website process fits in with the next.

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Chapter 5

Identify Your Audiences

We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?

Chapter 6

Identify Outcomes and Expectations

Your content and message — and your audiences — live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.

The Authors:

Corey Vilhauer

Director of Strategy, Blend Interactive

Deane Barker

Consulting Analyst, Blend Interactive

The Web Project Guide is the newest book from the minds at Blend. And you’re getting it one piece at a time, with thanks to our friends at Magnolia.

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Table of Contents:


7Know Your Content

8Gather Insight From Your Metrics

9Develop a Strategy for Your Content

10Organize Your Content

11Model Your Content

12Write for People and Machines

13Develop Your Design

14Know your Integrations

15Determine Technical Requirements

16Select a Content Management System

17Plan for Hosting

18Select an Integration Partner

19Implement the Design

20Implement the Back-End Functionality

21Migrate and Populate the Content

22Deploy, Test, and Launch the Site

23Stabilize the Live Site

24Plan for Post-Launch Operations

25Transition from Project to Product

26Maintain and Improve