The Web Project Guide

From Spark to Launch and Beyond

Building and managing a web project is a big, complex process — one that branches far beyond the phases directly in front of us.

On one hand, there’s the multi-disciplinary nuts and bolts work of creating the site itself. But beyond that, there’s the connective points — the ideas, the strategy, the decision making, and the upkeep. Even if you’re an expert in your field, it can still be a struggle to find context across the entire project landscape.

With The Web Project Guide, we want to bridge those gaps to help understand how each stage of the website process fits in with the next.

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Chapter 9

Develop a Strategy for Your Content

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic content plan that provides both high-level direction and a more detailed review of messaging and function.

Chapter 10

Organize Your Content

Your site won't just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?

The Authors:

Corey Vilhauer

Director of Strategy, Blend Interactive

Deane Barker

Consulting Analyst, Blend Interactive

The Web Project Guide is the newest book from the minds at Blend.

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Table of Contents:

Introduction

11Model Your Content

12Write for People and Machines

13Develop Your Design

14Know your Integrations

15Determine Technical Requirements

16Select a Content Management System

17Plan for Hosting

18Select an Integration Partner

19Implement the Design

20Implement the Back-End Functionality

21Migrate and Populate the Content

22Deploy, Test, and Launch the Site

23Stabilize the Live Site

24Plan for Post-Launch Operations

25Transition from Project to Product

26Maintain and Improve