Building and managing a web project is a big, complex process — one that branches far beyond the phases directly in front of us.
On one hand, there’s the multi-disciplinary nuts and bolts work of creating the site itself. But beyond that, there’s the connective points — the ideas, the strategy, the decision making, and the upkeep. Even if you’re an expert in your field, it can still be a struggle to find context across the entire project landscape.
With The Web Project Guide, we want to bridge those gaps to help understand how each stage of the website process fits in with the next.
Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic content plan that provides both high-level direction and a more detailed review of messaging and function.
Your site won't just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?